Movements in Mobility.
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Tracking Notable Moments in Mobility.
We live in an era of unprecedented innovation and transformation in the mobility sector. Movement highlights key developments in the field, drawing on designbivouac’s three decades of expertise in mobility.
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ChatGTP and the 2023 GMC Canyon AT4X
In the world of rugged, capable trucks, the GMC Canyon has always stood out as a dependable choice for those who demand style and substance. With the introduction of the 2023 GMC Canyon AT4X First Edition, GMC takes its renowned midsize pickup to a whole new level.
In the world of rugged, capable trucks, the GMC Canyon has always stood out as a dependable choice for those who demand style and substance. With the introduction of the 2023 GMC Canyon AT4X First Edition, GMC takes its renowned midsize pickup to a new level. This limited-edition model combines off-road performance, advanced technology, and luxurious comfort, setting a new standard for adventure seekers.
Image: GMC vehicle configurator is Impressive.
The GMC Canyon AT4X First Edition boasts impressive features that make it a true off-road warrior. Built on the solid foundation of the Canyon AT4, this special edition further enhances its capabilities. Equipped with a robust suspension system, advanced four-wheel drive, and an electronic locking rear differential, the AT4X ensures optimal traction and control in challenging terrains. Whether tackling rocky trails or forging through muddy paths, this truck is engineered to conquer the untamed.
Muscular Design Language:
At first glance, the Canyon AT4X First Edition catches the eye with its bold and aggressive stance. Its muscular design cues reflect its rugged capabilities, including a unique front grille, redesigned front and rear bumpers, and prominent fender flares. The distinctive skid plates and protective rockers further emphasize the truck's readiness for any challenge. With the addition of striking 17-inch alloy wheels wrapped in all-terrain tires, the AT4X stands out as a symbol of power and capability.
Luxury Meets Adventure:
While the Canyon AT4X First Edition excels in off-road performance, it doesn't compromise comfort and luxury. Step inside the cabin, and you'll be greeted by premium craftsmanship and sophisticated design elements. The exclusive Kalahari interior, featuring leather-appointed seating and contrast stitching, sets an upscale tone, providing an inviting environment for both drivers and passengers.
Advanced Technology for a Seamless Experience:
GMC understands the importance of connectivity and convenience, even during off-road adventures. The AT4X First Edition has the latest technology features to enhance your driving experience. The GMC Infotainment System, featuring an 8-inch touchscreen, offers seamless smartphone integration, navigation assistance, and access to various apps. With available wireless charging, multiple USB ports, and a Wi-Fi hotspot, staying connected and powered up is effortless, no matter where your journey takes you.
Safety as a Top Priority:
GMC prioritizes safety, and the Canyon AT4X First Edition reflects this commitment. Advanced safety features such as forward collision alert, lane departure warning, and rear park assist provide extra protection on and off the road. The robust steel frame and the reinforced safety cage enhance occupant safety, instilling confidence in every adventure.
Limited Edition Exclusivity:
The 2023 GMC Canyon AT4X First Edition is a limited-production model, making it even more desirable for truck enthusiasts. With only a select number of these special trucks available, owning one signifies a unique ownership experience. The First Edition is a testament to GMC's dedication to innovation and customer satisfaction.
Conclusion:
The 2023 GMC Canyon AT4X First Edition is a remarkable vehicle that combines off-road prowess, luxurious comfort, and cutting-edge technology into a single package. With its striking design, advanced features, and limited availability, this truck appeals to those seeking an elevated adventure experience. Whether you're an outdoor enthusiast, a weekend warrior, or simply someone who appreciates the perfect blend of capability and refinement, the GMC Canyon AT4X First Edition is ready to take you places you've never been.
(AI-generated post. GMC vehicle configurator was under human control)
Electrifying Exclusivity
Cadillac, Rolls-Royce, and GMC offer ultra-luxury EVs. Thoughts on a preferred mobility future and designing across the pond.
MOVEMENT: TRACKING NOTABLE MOVEMENTS IN MOBILITY
Cadillac, Rolls-Royce, and GMC offer ultra-luxury EVs. Thoughts on a preferred mobility future and designing across the pond.
Originally published: December 22, 2022
Cadillac Set to Produce The “Cadillac” of EVs
Cadillac will begin production of the Celestiq in limited quantities starting in 2023. The bespoke luxury electric vehicle will feature a personalization service similar to those offered by Ferrari and Rolls-Royce. Vehicles will be hand-assembled in GM’s pre-production design facility. The Celestiq purchase price is anticipated to run over $300,000.
Setting the Standard of The World Once More
Decades ago, “The Cadillac of X” was used globally to refer to products at the top of their class. The Celestiq is Cadillac’s latest effort to recapture its once-vaunted “Standard of the World” status. Some of Cadillac’s new design DNA, which debuted on the Cadillac Lyriq, has been applied to the Celestiq. However, due to the long and low dimensions of the Celestiq, the elements have been modified and stretched dramatically, appearing as distinct yet familiar forms. The front of both vehicles uses vertically stacked, gem-like light modules and back-lit font facias that support animated lighting sequences with linear patterns. In the rear, prominent vertical brake lighting, a hallmark of the Cadillac Escalade, is featured.
Building On Innovative Concepts
The Celestiq display seamlessly serves both driver and passenger.
Technology is highlighted within the Celestiq interior. It features large displays that accommodate both the driver and passenger. For those that prefer physical interactions, a centrally located angled display accompanies a rotary input knob. Otherwise, physical controls are kept to a minimum. Celestiq’s display layout is similar to the one shown in the Byton M-Byte SUV concept, although it does not feature a steering wheel display. The passenger display can only be viewed while seated directly in front of it, minimizing driver distraction. Above, a multilayer glass roof allows different amounts of light to enter the cabin. Rear displays and touch panels, along with the world’s first ClimateSense™ individualized four-zone microclimate system, ensure that luxury abounds regardless of one's seating position. Rich, linear hand stitching adorns the multifunction seating.
Referencing the Past to Define the Future
Cadillac has done an excellent job with the Celestiq. The design references bold designs from the past while being squarely focused on the future. Cadillac references futurism in its promotions. A design approach informed by futurism is reflected in the Celestiq and other recent vehicles, including the ELR, a hybrid plug-in that evokes aspects of the futurist Syd Mead’s vehicle designs. Navigating the future of a brand over decades involves celebrating elements that have social relevance and significance. For Cadillac, the vertical tail lamps we know today pay homage to the tail fins of yesteryear. Overall, the Celestiq represents a bold new North Star for the brand, one that is shining brightly again.
Long and progressive design. Future vehicle envisioned by Syd Mead.
Rolls-Royce Rolls Out The New Spectre EV
Rolls-Royce introduced the all-new Spectre EV in October 2022 to keep the brand relevant. The first deliveries are expected to arrive in the fourth quarter of 2023. The Spectre is the brand’s first production electric vehicle. Styled similarly to the Wraith coupe, the Spectre incorporates several established brand elements and styling cues into its new electrified offering.
A Conservative Entry
Luxury automotive manufacturers are sensing a void at the top of the hyper-luxury electric vehicle market. This is evidenced by the Cadillac Celestiq’s celestial $300,000 price point and the Rolls-Royce Spectre’s frightening starting price of $400,000, respectively. One can imagine Bentley, now offering plug-in hybrid versions of its high-end luxury vehicles, will soon introduce its battery-electric hyperluxury vehicle. The range for the Spectre is estimated to be around 260 miles, which frankly does not even compare to current luxury EVs, such as the Tesla Model S or the Lucid Air. Rolls-Royce is likely to leverage advanced driver assistance features from its parent company, BMW, which also lags behind current market leaders.
Admirable Physical and Digital Detailing
Rich and novel material cues in Spectre display.
The approach towards integrating technology within the cabin is similar to that found in the Cadillac Celestiq, with prominent driver and passenger displays. However, the Spectre is slightly more restrained, lacking a full-width display and a lower center touchscreen. Instead, Rolls-Royce designers retained some traditional physical controls. Driver and passenger displays are not as seamlessly presented as in the Celestiq. An iconic analog clock module separates the two display zones. However, interface graphic elements artfully integrate skeuomorphic design cues with subtle references to physical dials of the past. This is enhanced through the skillful use of shadows while avoiding cliché visuals like chrome rings in the instrument cluster. Further shading, layering, and particle effects enrich the cockpit's digital aesthetics.
Forms of Heritage in Motion
Rolls-Royce has characteristically paid meticulous attention to the Spectre’s details. For example, 830 hours of wind tunnel testing went into modernizing the famous Spirit of Ecstasy figure that adorns the hoods of Rolls-Royce vehicles. From a historical perspective, it is interesting to note the similarities between the Rolls-Royce robe-draped Spirit of Ecstacy figure and Cadillac’s Flying Goddess hood figure. It remains to be seen which of these ultra-luxury vehicles will lay claim to defining the “standard of the world” in the coming electric mobility era. Here’s hoping that some of the craft and beauty found in these vehicles will influence other, more attainable offerings in the future.
Rolls-Royce Spirit of Ecstasy
Cadillac Flying Godess
MORE ELECTRIFYING EXCLUSIVITY
Electrifying the Truck Segment
The electric truck segment remains energized by new entries. The GMC Sierra EV Denali represents a serious step forward in truck design. Arguably one of the best-looking electric vehicles (EVs) yet, the GMC Sierra EV Denali offers unprecedented electrified truck luxury. Given a likely starting price of over $100,000 for the First Edition model, this vehicle is another example of electrified exclusivity. While the cost of the First Edition model is likely to be prohibitively high, other models will follow at more accessible prices.
The First Edition is set to begin production in early 2024. With the ability to power accessories, a home, or to lend a charge to other EVs, this GMC EV truck entry appears quite capable. With over 400 miles of predicted range, an innovative mid-gate that folds to accommodate longer loads, and the ability to charge up to 100 miles in 10 minutes on a fast charger, GMC is moving the truck segment forward with this bold new premium electric truck entry.
Learn More About the GMC Sierra EV Denali
Curious to learn more about other electric trucks? Here are links to the mosts notable ones that are on the market or that have been announced.
Ford F-150 Lightning: Know for its ability to power the home and mass market F150 series appeal. Well designed and easily accessible frunk.
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Chevy Silverado EV: Accessible styling and greater range than F-150 Lightning. Pass through tailgate accommodates longer items.
Rivian RT1: Solid progressive design, quality battery power train, and user-centered features like the pass-through tunnel behind the rear seats.
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Lordstown Endurance: Known for targeting the fleet truck segment and unique in-wheel hub motors.
Hummer EV: Brash “moonshot” styling, 16 inches of ground clearance, crab mode, four-wheel steering, heavyweight, and “Watts To Freedom” launch mode.
Learn More
Tesla Cybertruck: Unconventional stamping construction, stainless steel panels, and edgy design. Shipping date TBD.
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Helping to Shape a Preferred Mobility Future
While it is challenging to predict the future, observing persistent human needs and technological progression can help align creative action with people’s future hopes and needs. Science fiction films, future vision work, and concept vehicles are ways authors, film directors, and vehicle designers have sought to solicit feedback on future concepts and influence the future.
While at IDEO, I collaborated with many of the world’s leading automotive companies, including those with advanced research facilities in Silicon Valley. Over several years, common themes and needs emerged repeatedly across our work.
These needs, societal pressures, sustainability concerns, new business models, and emerging technologies inspired a small team at IDEO to craft the Future of Automobility series, spurring conversations and thinking about how we might move people, things, and spaces by the year 2030.
In addition to the factors mentioned above, the state of disruptive shared mobility services and autonomous vehicle work at that time was considered. A follow-up chapter was created in 2017 that focused more intensely on shared mobility and how we might design vehicles to encourage shared mobility and moving better together.
As the mobility industry advances, certain aspects of the work are already beginning to take shape. Cruise and Waymo have launched driverless ride services in several markets. There are also similarities between the vehicle featured in the 2017 “Moving Together” chapter and Google’s Waymo/Geely vehicle. Both designs address persistent needs, including ease of ingress and egress, personalized zones, and connectivity. Both vehicles have clear lines of sight and a means for communicating vehicle intent.
Here’s to continued progress in moving from future vision work toward a safer and more accessible future of mobility!
Future of Moving Together Vehicle - IDEO Future of Automobility Series 2017
Waymo Geely Vehicle - Google/Geely 2022
MEMORY BANK
Dateline 1996: Designing Across the Pond
It was January 6th, 1996. I arrived at a characteristically gray and drizzly Heathrow airport to start a three-month creative sabbatical at IDEO London. Years earlier, while in graduate school, I had spotted some compelling product design work done by the firm and could not shake the idea of someday working there.
I distinctly recall my first weekend in London. After exploring the city extensively on foot, I caught a bit of BBC programming on the TV. During my first jet-lagged Saturday afternoon there, I watched a darts competition program and a fascinating shepherd dog handling competition. How quaint, I thought. But as I took in a few commercials, my tired eyes were opened to just how much more advanced design was in Britain.
I first noticed things were slightly different just as I exited the plane. Well-designed signage and excellent directional mapping within the tube made wayfinding easy. Posters and placards covering walls around Camden Town were heavily influenced by Neville Brody and other remarkable designers, thus bringing design literacy right out to street level. But it was the supposed mainstream adverts on television that stood out. I was surprised by the diverse design approaches that Ford, a quintessentially American yet globally recognized company, employed across two regions.
Comparing two contemporary commercials promoting the mid-1990s Ford Probe illustrates the two worlds of design I was straddling. I was stunned by the quality of the UK Ford Probe commercial. It included everything I was passionate about as a young designer. A perfectly coordinated soundtrack, sophisticated motion graphics with rich, layered scientific diagrams, crisp and clear aspirational messaging, and even a reference to Area 51. It all led to deep intrigue in just 30 seconds. Given the uninspiring state of most American car commercials, which focused on promoting discount prices, it was as if I had indeed been flown off to the moon.
Take a look at the two commercials below and see for yourself. Like Neil Armstrong’s first footprints on the moon, that 1996 Ford Probe advert made a lasting impression on me. I knew I would have to up my design game if this were how everyday items like the European Ford Probe were marketed. And lest the Ford Probe commercial had been just a one-off, I soon encountered the Ford Mondeo “Senses” commercial, proving that a higher level of sophisticated design was the norm in Europe.
I will always be grateful for that time in the UK, where I learned and practiced design in the dynamic environment of the mid-1990s, when even car commercials could transport us to another world.
What advertisements have inspired you over the years?
Image Credits: GM, Rolls-Royce, Waymo, Ford
Future Offroading with Jeep
Jeep reveals its vision for future off-roading adventuring. Joby Aviation makes continued progress on its quiet eVTOL mobility offering.
MOVEMENT: TRACKING NOTABLE MOVEMENTS IN MOBILITY
Jeep reveals its vision for future off-roading adventuring. Joby Aviation makes continued progress on its quiet eVTOL mobility offering.
Originally posted: July 31, 2021
Jeep Introduces Future Vision for Off-Road Mobility
When you’ve been doing something for over 80 years, it’s helpful to take some time to think about the future. Jeep recently launched a vision video showcasing several features that may be incorporated into its future vehicle lineup. It’s refreshing to see companies undertake future vision work, as it demonstrates foresight and a willingness to take calculated risks.
It makes sense that Jeep took this on. They have a long history of staying close to their consumers and sharing future vehicle concepts at events like the annual Jeep Safari event in Moab, Utah. There, they reveal a range of concept vehicles to gain consumer and press feedback. Similarly, with this vision video, Jeep has taken an opportunity to look ahead on the time horizon and share a vision for the type of outdoor experiences they might bring to future Jeep owners. Work like this can be expensive, but doesn’t necessarily cost more than what is traditionally spent on concept vehicles. Given the current context of COVID-19, which has shut down the automobile exhibition circuit, concept vision videos reach broader audiences and make a lot of sense.
It takes courage to do this kind of work. Concepts can easily be misinterpreted. As product cycles shorten, predicting future feature time horizons and anticipating the cultural context in which technology will be presented remains difficult. But the benefit of this kind of optimistic, experience-grounded vision work is that it helps rally development teams and, hopefully, the world as we look towards more engaging and sustainable forms of mobility. And regarding optimism and feeling good, it never hurts to feature adorable K9 friends.
What do you think of the concepts Jeep puts forward? Do the features they present resonate with you? Do you agree with their timeline?
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Joby Aviation Big and Quiet Announcement
Joby Aviation founder and CEO JoeBen Bivert announced a recent merger that will accelerate the company’s eVTOL efforts. What is remarkable about the video is just how quiet the Joby aircraft appears to be on takeoff as it lifts off at the end of the video.
In addition to powerful vision videos like the one featured above from Jeep, demonstration videos like this comparing aircraft noise across various aircraft are great ways to generate interest in a company’s offering. For more, visit Joby Aviation’s YouTube channel.
Does your local power grid incorporate a fair amount of renewable solar and wind energy? Interested in reducing greenhouse emissions from the vehicle you drive? If so, you are welcome to use my Tesla referral code to earn Tesla discounts:
https://ts.la/danny72983
Image and video credits: Jeep, Stellantis, Joby Aviation
New EV Options and Harley Davidson Pan America
More electric mobility options are on the horizon. Harley Davidson debuts the Pan America.
MOVEMENT: TRACKING NOTABLE MOVEMENTS IN MOBILITY
April saw new EV models announced or shipping, including the GMC Hummer SUV EV and the Polestar 2.
Companies try to balance the Osbourne Effect (customers deferring or canceling current orders in favor of upcoming EV models). Paradoxically, studies show that 1 in 5 California EV owners have returned to gas vehicles due to charging infrastructure challenges.
Originally published: May 31, 2021
GMC Introduces a Electric Super Truck in SUV Form
GM has introduced the GMC Hummer EV SUV, adding a new form factor to the vehicle lineup that utilizes GM’s Ultium battery system. The company also confirmed its plans to produce an all-electric Chevrolet Silverado pickup on the platform. Promotional materials highlight the benefits of four-wheel steering in urban contexts vs. the off-road prowess demonstrated with the pickup truck launch. A few shots show the vehicle in an off-road setting, although few SUV models are likely destined for that type of use.
For more on the GMC EV Truck, check out this bivouac article.
The vehicle features the same infinite roof with removable transparent sky panels as the pickup truck. Thankfully, designers thought about creating a way for those panels to be stored safely in the frunk. In place of a rear truck bed, the SUV offers rear drop glass to enhance the open-air feeling. Like its GMC Electric super pickup truck counterpart, owners use DC fast charging to charge nearly 100 miles of electric range in 10 minutes. GM projects a 0-60 mph time of 3.5 seconds for the Hummer EV SUV, or half a second slower than the Hummer EV pickup truck.
The availability of the GMC Hummer EV SUV is projected for early 2023. For those that can’t wait until then or prefer the pickup truck form factor, the GMC Hummer EV super truck will be available in the Fall of 2021.
Polestar 2 Available for Press Reviews
Reviews of the long-awaited Polestar 2 electric vehicle began to be released in April. It is proving to be a solid new offering, launching alongside several other new EVs due for release this year. As the world’s first Android OS car, the Polestar 2 benefits from tight integration with the Android Auto interface. Keeping with the vehicle’s minimalist aesthetic, the Android Auto interface features clear touch zones and icons on a tall touchscreen. Usability is quite good, with extensive integration of Google Voice technology. As expected, the navigation system integrated helpful information related to electric vehicle (EV) charging stations.
The vehicle is available in several configurations, including the launch edition. Both front and all-wheel drive versions are available. The all-wheel drive, dual-motor version has a range of 233 miles (EPA) or 292 miles (WLTP) and a zero-60 time of around 4.5 seconds, made possible via a 78 kWh battery comprised of 27 modules. The cargo storage capacity is rated at 440 liters, encompassing both the rear cargo area and the frunk.
Few will dispute Volvo’s reputation for building solid and safe cars. Their admirable commitment to hybrid vehicles and fully electric mobility is starting to bear fruit. That said, even with solid offerings like the Polestar 2 now shining bright, whether or not catching up with Tesla is written in the stars remains to be seen.
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Lincoln Zephyr Makes a Return in China
The Lincoln Zephyr Reflection concept vehicle debuted at the Shanghai Auto Show on April 19th, 2021. Beyond resurrecting the Zephyr name, the concept carries distinctive styling, hinting at what the future could hold for Lincoln, but likely only in China.
That said, it is intriguing to consider how some of Zephyr’s design cues might influence future Lincoln models stateside. The Zephyr Reflection looks like something that one would expect to be directly competing with the likes of Lucid Air.
The bold presence of a Byton-like full cockpit display and a revised version of the Lincoln waterfall grill suggest that both user experience and vehicle exterior design are advancing overseas for the brand.
Unfortunately, there are no indications of possible powertrains. Still, the overall quality of the Zephyr reflects well upon Lincoln and is miles ahead of many concepts designed for and in China that appeared just a few years ago.
Deloitte 2021 Global Automotive Consumer Study
Deloitte releases a comprehensive study on global automotive consumers. It is worth a read.
Via Reilly
Harley-Davidson Pan America Reviews Rev Up
Reviews of Harley-Davidson’s new Pan America adventure touring bike are now being published from various corners of the globe. The bike represents a huge step forward for the long-heralded company, which has seen sales flatten in recent years. Combined with the company’s electric bike, the Livewire, Harley-Davidson’s lineup of motorcycles shows more innovation as part of a much-needed effort to attract new and younger buyers.
The Pan America checks many boxes needed to compete in motorcycling’s hottest adventure bike segment,. In fact, regarding weight and horsepower, it edges out a few stalwarts. That is quite an achievement because competition is stiff in this segment, including long-time perennial award winners such as BMW’s R 1250 GS Adventure or KTM’s remarkable KTM 1290 Super Adventure R.
Harley-Davidson
The 1252cc Revolution Max engine produces 94 pound-feet of peak torque and 150 hp. Weight is a key concern when designing long-distance adventure motorcycles, as they are inherently large due to the expectations of their riders, which include running at high speeds with full panniers and a pillion passenger. As a result, a magnesium engine housing and aluminum fuel tank were chosen. Sections of the frame are also aluminum. The shipping weight is claimed to be 503 pounds, while engineers cite a wet weight of 534 pounds. This weight reduction partly enables the Pan America to achieve a 48 mpg city/highway fuel mileage rating. Covering ground at 135 mph is rated and possible with full gear bags and a passenger on board. After all, it is a long way from Prudhoe Bay, U.S.A. Ushuaia, Argentina.
Ergonomics, controls, and displayed content appear less innovative and up-to-date compared to the competition. In particular, some of the information on Pan America’s display may be too small for on-the-go scanning. BMW’s rotary multi-controller continues to set the standard for ease of navigating display content in the segment. That said, the more traditional five-way controllers on each handlebar likely have a less steep initial learning curve for most riders.
The bike’s aesthetics are spot on, with hefty proportions. Cutting-edge features, such as the main lighting fixture, are thoughtfully juxtaposed with more traditional elements, like the silhouette of the fuel tank. If the orange and grey color scheme is chosen, the bold colors shift across the tank and facia, nicely breaking up the bike into black, orange, and off-white sections.
Overall, seeing more competition in this already heated segment is fantastic, especially from an American bike manufacturer. This effort, combined with the LiveWire electric bike, shows that Harley-Davidson is investing in dynamic new forms of mobility for the motorcycling market. Let’s hope this is just the start of more innovative efforts from Milwaukee's talented designers and engineers.
Harley-Davidson Pan America Specs
ENGINE: Liquid-cooled, DOHC, 60-Degree V-Twin
DISPLACEMENT: 1,252cc (76.3 cu in)
HORSEPOWER: 150 @ 9,000 RPM
FUEL SYSTEM: Electronic Sequential Port Fuel Injection (ESPFI)
DRIVETRAIN: Chain Driven
FRONT FORK: 47mm USD Fork with compression, rebound and preload adjustability. Special model only: Electronically adjustable semi-active damping control.
REAR SHOCK: Linkage-mounted piggyback monoshock with compression, rebound and preload adjustability. Special model only: Automatic electronic preload control and semi-active compression & rebound damping on Special model.
SUSPENSION TRAVEL: 7.5″ (190mm) front and rear
GROUND CLEARANCE: 8.3″
LENGTH: 89.2″
SEAT HEIGHT (HIGH/LOW SEAT): 34.2″/35.2″; 32.7″/33.7″ (With ARH)
FRONT BRAKE: 320mm twin discs. Radially mounted, monoblock, 4-piston caliper, with cornering ABS
REAR BRAKE: 280mm disc. Floating single piston caliper, with cornering ABS
DISPLAY: 6.8″ touchscreen color TFT with Bluetooth phone connectivity
FUEL CAPACITY: 5.6 gal.
FUEL ECONOMY: 46 mpg (5.1 l/100 km)
WEIGHT (FULLY FUELED): 534 lb. (Standard); 559 lb. (Special)
GROSS VEHICLE WEIGHT RATING: ,003 lb. (455 kg)
WARRANTY: 24 months (unlimited mileage)
MSRP: $17,319 (Standard); $19,999 (Special)
AVAILABLE COLORS: Standard: River Rock Gray & Vivid Black. Special: River Rock Dark Gray, Vivid Black, Deadwood Green, Baja Orange & Stone washed White Pearl.
AVAILABILITY: Spring 2021
Other Harley-Davidson PanAmerica Reviews:
www.motorcycle.com
www.cycleworld.com
Image credits: GM, Volvo, Harley Davidson, Lincoln, Deloitte
Hummer EV: Recharging an Icon
GM’s latest push for zero crashes, zero emissions, and zero congestion future includes an iconic and ironic entry. GMC recently announced that the GMW Hummer EV will be available in Fall 2021.
GM’s ambitious vision for a future of zero crashes, zero emissions, and zero congestion includes a bold—and somewhat ironic—addition to its lineup. In a striking blend of heritage and innovation, GMC announced that the all-electric Hummer EV would be available starting Fall 2021. Once known as a symbol of excess and fuel consumption, the Hummer has been reimagined as a cutting-edge electric supertruck, capable of delivering both off-road prowess and zero-emission performance.
This reintroduction of the Hummer underscores GM’s strategy to electrify even its most iconic and rugged vehicles, demonstrating that sustainability and performance can coexist. With features like CrabWalk mode, an adaptive air suspension, and up to 1,000 horsepower, the Hummer EV isn’t just a nod to the past—it’s a leap into the future of mobility, wrapped in unmistakable style and power.
When the GMC Hummer EV goes on sale in the Fall of 2021, it will be a bold step in reshaping the Hummer brand. The concept vehicle is impressive, touting an estimated all-electric range of over 350 miles per charge. Production vehicles will charge to a range of nearly 100 miles in 10 minutes using high-capacity charging stations. An impressive suspension supports the latest electric incarnation of the Hummer. The Hummer EV’s “extract mode” can raise the vehicle 6 inches to overcome obstacles. Like the Jeep Wrangler and the soon-to-be-launched Ford Bronco, the Hummer EV will offer an open-air roof capability. Given that it is an EV, it achieves this with more utility, thanks to a generous storage area located up front, where an internal combustion engine once was. This large “frunk” conveniently accommodates the glass roof panels.
The HummerEv’s Extract Mode should raises the bar for super trucks.
A water fording capability of 32” is impressive for an electric vehicle.
A “Watts to Freedom” mode lowers the vehicle's suspension, conditions the batteries, and accelerates the Hummer EV to 60 mph in approximately 3 seconds. That is remarkable for a vehicle of this size and weight, which is partially how the Hummer EV earns its “Super Truck” status. Other innovative features include a “crab mode” that allows the vehicle to travel diagonally. This is a helpful capability to have in some off-road situations. The latter feature is made possible through the platform’s four-wheel steering capability, which should also help with any turning radius challenges in parking lots. GM’s “Ultravision” placement of cameras underneath the vehicle and extensive underbody protection also aid in off-roading activity. It will be interesting to see how Rivian and Tesla counter with their offerings.
Using “Crab Mode” the HummerEV can avoid obstacles in new ways.
Four wheel steering should significantly aid the vehicle’s turning radius.
Negotiating tough trails should be as easy as having a spotter when using Ultravision’s included underbody mounted cameras.
The concept vehicle is well executed visually. The lines are solid; overall, the truck looks substantial and anchored. The overall aesthetic could be described as “attainably futuristic,” or perhaps what one would expect from a few cycles of truck evolution. Tesla’s Cybertruck, by comparison, is radical and polarizing but very unexpected. Rivian’s entry appears somewhat conservative in comparison to the Hummer EV. Overall, GM appears to have done its homework here, positioning the Hummer EV between these two, adding entries to the electric truck market with progressive styling.
GMW HummerEV display showing a technical aesthetic and Super Cruise functionality.
Innovation continues inside the vehicle. The display visuals are more advanced than the exterior. They are reminiscent of what one would expect in Bladerunner vehicles; perhaps this is partly due to their partnership with Epic Games and the use of the Unreal Engine to render graphics. The visuals are more dynamic and video game-like than many human-machine interfaces in vehicles today. Just how close GM will come to delivering on the concept vehicle interfaces remains to be seen. They have previously farmed some of this work with varied results.
Then again, there is evidence that perhaps GM has realized just how essential interfaces are regarding the relationship with a vehicle. For example, in addition to the Hummer EV interface work, significant interface progress is evident in other divisions, including Cadillac. The concept displayed in their Cadillac Lyric is leaps ahead of what the company is shipping today. Let’s hope that this is more than just concept work. Similarly, if the interior quality of the Hummer EV is as solid as that of the new Corvette C8, it should be an impressive truck. The Corvette C8 interface is arguably superior to that found in the latest Ferrari Roma. All these qualities will undoubtedly be needed, given that the Hummer EV Edition 1 will run around $112,595.
Cadillac Lyriq is set to launch in late 2022 as a 2023 model
Cadillac Lyriq concept vehicle interface is a dramatic step ahead in terms of instrumentation graphics for General Motors.
GM’s new Ultium battery system will scale to accommodate a range of vehicle architectures. In the case of the Hummer EV, the battery pack will consist of two stacks of battery compartments. Each battery compartment holds thin packets of battery chemistry, thus eliminating the weight of traditional cell battery enclosures.
Overall, it is great to see companies embracing the benefits of electric mobility and committing to a more sustainable future. In addition to new vehicles launching over the next few years that will utilize the Ultium platform, GM plans to adopt more sustainable ground distribution. Their BrightDrop freight management offering and the electric delivery fleet are already being prototyped with FedEx. Along with their new corporate identity, GM seems to be on a new mission, pursuing sustainable mobility at a faster pace. Depending on how their Ultium platform is applied across their fleet, and if Hummer EV pricing can help subsidize innovations for other vehicles, it could be a future that is not only great for trucks but also for the planet.
Images | GM
Revelling in the Revel for 2021
As a designer, every once in a while, you see a company that creates something that you hoped one of your clients would take on as an outcome of your work. Such is the case with the 2021 Winnebago Revel.
As a designer, every once in a while, you see a company that creates something that you hoped one of your clients would take on as an outcome of your work. Such is the case with the 2021 Winnebago Revel. Winnebago has been continually improving the 4x4-capable Class B recreational vehicle since its launch a few years ago. This is the sign of a company that cares about its customers. Drawing on numerous insights gained from speaking with current Revel owners, the 2021 Revel features several thoughtful updates, along with one major game changer.
Among some smaller, yet still meaningful updates, the table in the sliding door area is now cable-mounted. The angle can be easily adjusted to accommodate various needs, depending on the level of your campsite. Winnebago also moved the refrigerator (which ideally would be a larger unit with a larger freezer) to be forward-facing. This provides easy access from outside the coach, making loading easier. The rear passenger seat now has one three-point seatbelt, and the bed conversion feature has been removed based on consumer feedback. A more flexible lagoon-style table has been added along with a small but functional in-floor storage area behind the driver’s seat.
Counter space is cleaned up and expanded by including a removable induction cooking appliance that neatly stores in the upper galley drawer. This provides more counter space, and Revel owners can cook outside the vehicle on the side table, which was apparently another popular request from current Revel owners. A 110 outlet close to the sliding door shows further attention to detail. This changed layout helps keep cooking odors and moisture from accumulating inside the RV. Under-bed lighting in the rear gear garage area, an added storage bag under the height-adjustable bed, and various storage nets located throughout the rear of the coach are nice additional touches.
The most significant change for 2021 is the addition of two large-capacity lithium batteries. They are located inside the rear gear garage of the coach. This welcome update enables the vehicle's rear air conditioning unit to run for extended periods using only the lithium batteries. This is a breakthrough for those RVing in warmer climates. Lichtsinn RV, a large Winnebago Dealer, recently conducted a test on a hot and humid Iowa day that reached a maximum temperature of 94 degrees. They were able to run the new Coleman air conditioner on and off using the thermostat for just about 6 hours, keeping the coach interior at a comfortable 75 degrees.
The batteries are stored under a nicely designed and vented panel on the driver’s side of the vehicle. Thermostatically monitored heat blankets ensure that the batteries will function and can be charged when operating in colder climates. The addition of a dedicated alternator in the engine bay helps top up the lithium batteries in about 2 hours of highway driving. Rooftop solar panel support and the option to expand solar charging capability with exterior panels add more boondocking charging capability. Another benefit of using lithium batteries and incorporating them into the Revel is weight savings. Winnebago saved so much weight by switching from nickel batteries to lithium ones that they were able to reintroduce a spare tire, which had previously been eliminated.
Ground clearance has also been significantly improved. Finally, the water tank has also been moved inboard on the passenger side of the garage bay. While the city hookup is now located inside the rear of the vehicle, rather than on the exterior side, which may be inconvenient for those who rely on city hookups in campsites, the water panel is far more intuitive. These changes make the 2021 Winnebago Revel even more capable of facing the extremes of all-season RVing. We designed a similar system with one of our clients several years ago. It remains to be seen whether they will proceed with our work. Clearly, to Winnebago’s credit, they see the value in such an approach. It is great to see them listening to consumers, which has empowered them to create a segment-defining vehicle designed for more adventurous 4x4 camping and to keep it current and desirable with meaningful updating.
If you are interested in learning more about the Winnebago Revel, check out Winnebago’s site. Colonial RV and Lichtsinn RV dealerships also consistently offer nice overview videos. Perhaps the most extensive overview available at the time of posting this entry is the one from Lichtsinn, which provides a helpful 1-hour and 25-minute orientation of the revised model for 2021, available to view here.
2020 C8 Corvette: A New Era for the American Sports Car
The extensive Corvette Academy video outlines the design and engineering process behind the 2020 C8 Corvette. With this much change, the effort harkens back to other great evolution efforts in mobility and other engineering domains, balancing innovation with core elements of the brand.
The extensive Corvette Academy video outlines the design and engineering process behind the 2020 C8 Corvette. At the announced price and with the performance characteristics stated to date, this could be a real game changer in the sports car market. With this much change, the effort harkens back to other great evolution efforts in mobility and other engineering domains, balancing innovation with core elements of the brand. Exciting times and roads lie ahead for Corvette fans.
The 2020 C8 Corvette launch was a historic moment in the world of sports cars. Chevrolet introduced a groundbreaking change in the Corvette's legacy by moving the engine from the front to the middle of the car, marking a significant departure from the traditional design. This mid-engine layout offered improved handling, balance, and performance, making the C8 Corvette more competitive with exotic sports cars while maintaining a relatively affordable price point. The car was powered by a potent 6.2-liter V8 engine that produced up to 495 horsepower, paired with an eight-speed dual-clutch automatic transmission for rapid gear changes. The launch of the 2020 C8 Corvette generated considerable excitement among enthusiasts and critics alike, as it represented a bold step forward in the Corvette's evolution while staying true to its high-performance heritage.
2019 EyesOn Design Awards
"Eyes on Design" is an esteemed annual event that celebrates and recognizes outstanding automotive design and innovation achievements.
It was a pleasure participating again this year as an EyesOn Design judge at the North American International Auto Show. Congratulations to the award winners on their inspirational work.
"Eyes on Design" is an esteemed annual event that celebrates and recognizes outstanding achievements in automotive design and innovation. Hosted by the Detroit Institute of Ophthalmology, this unique event focuses on the visual aesthetics and design aspects of automobiles, including form, function, and the integration of advanced technologies. "Eyes on Design" attracts car designers, enthusiasts, and industry professionals worldwide to showcase vehicles with exceptional design principles. The event also serves as a fundraising opportunity to support the visually impaired through the Detroit Institute of Ophthalmology. It underscores the vital role of design in the automotive industry and how it influences the overall user experience, making it a significant gathering for those passionate about the intersection of art and engineering in the automotive world.
Best Concept Vehicle - Infiniti QX 3 Inspiration Concept
- Presented by Dassault Systèmes
The judges say: "A new and fresh look that shows extraordinary sophistication and simplicity."
Best Designed Interior - Infiniti QX 3 Inspiration Concept
- Presented by ABC Technologies
The judges say: "True inspiration and functionality."
Innovative Use of Color, Graphics or Materials - Infiniti QX 3 Inspiration Concept
- Presented by Axalta
The judges say: "Embodies a modern take on materials while retaining a clean Japanese sensibility."
Best Production Vehicle - Ford Mustang Shelby GT 500
- Presented by Covestro LLC
The judges say: "The next best tribute to the Mustang ... what the car really represents."