Hummer EV: Recharging an Icon
GM’s ambitious vision for a future of zero crashes, zero emissions, and zero congestion includes a bold—and somewhat ironic—addition to its lineup. In a striking blend of heritage and innovation, GMC announced that the all-electric Hummer EV would be available starting Fall 2021. Once known as a symbol of excess and fuel consumption, the Hummer has been reimagined as a cutting-edge electric supertruck, capable of delivering both off-road prowess and zero-emission performance.
This reintroduction of the Hummer underscores GM’s strategy to electrify even its most iconic and rugged vehicles, demonstrating that sustainability and performance can coexist. With features like CrabWalk mode, an adaptive air suspension, and up to 1,000 horsepower, the Hummer EV isn’t just a nod to the past—it’s a leap into the future of mobility, wrapped in unmistakable style and power.
When the GMC Hummer EV goes on sale in the Fall of 2021, it will be a bold step in reshaping the Hummer brand. The concept vehicle is impressive, touting an estimated all-electric range of over 350 miles per charge. Production vehicles will charge to a range of nearly 100 miles in 10 minutes using high-capacity charging stations. An impressive suspension supports the latest electric incarnation of the Hummer. The Hummer EV’s “extract mode” can raise the vehicle 6 inches to overcome obstacles. Like the Jeep Wrangler and the soon-to-be-launched Ford Bronco, the Hummer EV will offer an open-air roof capability. Given that it is an EV, it achieves this with more utility, thanks to a generous storage area located up front, where an internal combustion engine once was. This large “frunk” conveniently accommodates the glass roof panels.
The HummerEv’s Extract Mode should raises the bar for super trucks.
A water fording capability of 32” is impressive for an electric vehicle.
A “Watts to Freedom” mode lowers the vehicle's suspension, conditions the batteries, and accelerates the Hummer EV to 60 mph in approximately 3 seconds. That is remarkable for a vehicle of this size and weight, which is partially how the Hummer EV earns its “Super Truck” status. Other innovative features include a “crab mode” that allows the vehicle to travel diagonally. This is a helpful capability to have in some off-road situations. The latter feature is made possible through the platform’s four-wheel steering capability, which should also help with any turning radius challenges in parking lots. GM’s “Ultravision” placement of cameras underneath the vehicle and extensive underbody protection also aid in off-roading activity. It will be interesting to see how Rivian and Tesla counter with their offerings.
Using “Crab Mode” the HummerEV can avoid obstacles in new ways.
Four wheel steering should significantly aid the vehicle’s turning radius.
Negotiating tough trails should be as easy as having a spotter when using Ultravision’s included underbody mounted cameras.
The concept vehicle is well executed visually. The lines are solid; overall, the truck looks substantial and anchored. The overall aesthetic could be described as “attainably futuristic,” or perhaps what one would expect from a few cycles of truck evolution. Tesla’s Cybertruck, by comparison, is radical and polarizing but very unexpected. Rivian’s entry appears somewhat conservative in comparison to the Hummer EV. Overall, GM appears to have done its homework here, positioning the Hummer EV between these two, adding entries to the electric truck market with progressive styling.
GMW HummerEV display showing a technical aesthetic and Super Cruise functionality.
Innovation continues inside the vehicle. The display visuals are more advanced than the exterior. They are reminiscent of what one would expect in Bladerunner vehicles; perhaps this is partly due to their partnership with Epic Games and the use of the Unreal Engine to render graphics. The visuals are more dynamic and video game-like than many human-machine interfaces in vehicles today. Just how close GM will come to delivering on the concept vehicle interfaces remains to be seen. They have previously farmed some of this work with varied results.
Then again, there is evidence that perhaps GM has realized just how essential interfaces are regarding the relationship with a vehicle. For example, in addition to the Hummer EV interface work, significant interface progress is evident in other divisions, including Cadillac. The concept displayed in their Cadillac Lyric is leaps ahead of what the company is shipping today. Let’s hope that this is more than just concept work. Similarly, if the interior quality of the Hummer EV is as solid as that of the new Corvette C8, it should be an impressive truck. The Corvette C8 interface is arguably superior to that found in the latest Ferrari Roma. All these qualities will undoubtedly be needed, given that the Hummer EV Edition 1 will run around $112,595.
Cadillac Lyriq is set to launch in late 2022 as a 2023 model
Cadillac Lyriq concept vehicle interface is a dramatic step ahead in terms of instrumentation graphics for General Motors.
GM’s new Ultium battery system will scale to accommodate a range of vehicle architectures. In the case of the Hummer EV, the battery pack will consist of two stacks of battery compartments. Each battery compartment holds thin packets of battery chemistry, thus eliminating the weight of traditional cell battery enclosures.
Overall, it is great to see companies embracing the benefits of electric mobility and committing to a more sustainable future. In addition to new vehicles launching over the next few years that will utilize the Ultium platform, GM plans to adopt more sustainable ground distribution. Their BrightDrop freight management offering and the electric delivery fleet are already being prototyped with FedEx. Along with their new corporate identity, GM seems to be on a new mission, pursuing sustainable mobility at a faster pace. Depending on how their Ultium platform is applied across their fleet, and if Hummer EV pricing can help subsidize innovations for other vehicles, it could be a future that is not only great for trucks but also for the planet.
Images | GM