/ INSPIRATIONS
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/ THE INSPIRATIONS COLLECTION
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The Inspirations Collection gathers objects, places and ideas worth a closer look, from design and technology to moments that changed what seemed possible.
Building Empathy
For those who could swear that their car had to have been built late on a Friday afternoon or bought a pure lemon, try building an 8070 over a weekend.
Quality Time in Seacrest County
Lately, my nephews and I have had the opportunity to spend quality time in Seacrest County, the fictional land featured in Need For Speed Hot Pursuit.
Cadillac Urban Luxury Concept
Cadillac's Urban Luxury Concept, which debuted this week at the Los Angeles Auto Show, is just the kind of product that will continue to fuel General Motor's emergence from bankruptcy.
Painting a Richer Brand Image
Focus on function is a critical factor in bringing compelling products to market. But when products deliver on both functional and emotional levels, doors open to more powerful experiences.
An Open Letter to GM Execs
Dear GM Execs,
Might I suggest, rather than taking a corporate jet to the next congressional hearing in Washington, that you tuck a well-thought-out plan for how to take advantage of this unique time of opportunity within the automobile industry into the glove box of one of the following vehicles and caravan to Washington D.C.
A Touch of Class
For a unique, one-night-only event, BMW will host a "Night of the White Gloves" at its museum that will allow visitors to touch the exhibits on display.
BMW GINA Visionary Concept Vehicle
GINA (which stands for Geometry and Function in Infinite Adaptation) may be a bit of an acronym stretch, but then again, stretching is appropriate for a concept vehicle with a flexible skin.
Getting Smarter
With the Smart Fortwo becoming available in the United States, perhaps more sustainable attitudes towards transport will shift into higher gear.
Back to the Future
Not sure just what is going on over at Cadillac headquarters these days, but let's hope they keep it up!
Lamborghini Reventon
Inspired by military aviation and the stealth aesthetic, the Lamborghini Reventon is admirable for its purity of statement.
BMW X5: Before and After
Some people may have difficulty spotting the differences between the older model X5 and the all-new 2007 redesign. However, enhancements and changes are significant.
Michelin Tweel
Coming to a vehicle near you. Not clear when, but Michelin is working on an airless wheel called the "Tweel"
BMW X3 "Mix Your Playgrounds" Campaign
BDDP & Fils, Paris won the 2004 Epica award for their BMW X3 "Mix Your Playgrounds" print campaign.
A Moving Piece of Motion Matching
The 2004 X3 launch advertisement is an excellent example of how to use video motion matching to tell a story.
