Mercedes-Benz Vans Moving Goods Project
This collaboration explored the future of goods transportation through design thinking and rapid prototyping, helping shape the Mercedes-Benz adVANce initiative and lay the foundation for their Silicon Valley innovation lab.
BMW iDrive Redesign
The redesign of BMW’s original iDrive system marked a pivotal shift in the BMW vehicle user experience. The first-generation iDrive, with its distinctive circular menu structure, was ambitious but ultimately problematic, posing significant challenges in physical interaction and cognitive load. The redesign represented more than a software update; it fundamentally changed how drivers engage with technology behind the wheel.
