Design Language and Interaction Design
The success of the My Book and My Passport line of storage devices was driven by a combination of intuitive interaction design and distinctive industrial design, setting them apart in a category long dominated by undifferentiated products. By elevating the user experience and visual appeal, Western Digital transformed external storage into a more engaging and desirable consumer offering, boosting sales and redefining expectations in the space. Building upon the metaphor of books and journals, the drives proved to be a powerful combination for consumers. Coupled with Western Digital’s intuitive SmartWare backup software, the hardware and software reassured users that their data was being carefully archived and protected.
A broad range of products was developed based on the established Western Digital My Book and My Passport industrial and interaction design direction, distinguishing the line from competitive offerings.
