Flexible Engagements
Collaborating with Designbivouac is intentionally flexible and tailored to meet your needs at any innovation stage. Whether through full-length strategic projects, targeted design workshops, or external design reviews, multiple engagement models are offered to support your team with fresh perspective, foresight, and creative momentum when and where it matters most.
Future Vision Work.
Explore.
Envision.
Future Vision Work
Designbivouac applies strategic foresight focusing on people and the planet. Using frameworks such as the future cone and backcasting, a range of probable, possible, plausible, and preferable futures are explored, uncovering innovation opportunities.
The Value of Visioning
Companies that take a long-term view and look at least 5–10 years into the future consistently outperform their peers, with studies showing up to 200% greater growth in market capitalization. This forward-thinking approach allows them to anticipate industry shifts, invest in innovation, and build strategies that withstand short-term volatility.
01 – Future Vision Work Approach
Project, Analyse, Pathfind, Realize
Companies with long-term vision are better positioned to adapt to emerging trends, attract long-term investors, and create lasting value by focusing on sustainable growth rather than immediate gains. Their vision and commitment to future-focused planning give them a competitive edge, translating into measurable success over time.
Designbivouac conducts futurecasting and vision work to help organizations see beyond the horizon and act intentionally. Tools including scenario development, the future cone, and speculative prototyping are used to explore emerging possibilities and identify strategic opportunities.
02 – Related Project
Future of Automobility
This four-part immersive series explored how autonomous vehicles could reshape society through speculative design, photorealistic visuals, spatial audio, and research-driven storytelling. The work captured public imagination, earned multiple awards, and attracted global media attention.
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This process transforms uncertainty into a creative space, enabling teams to imagine bold futures, align on shared visions, and design clear pathways forward. Blending foresight with design enables organizations to prepare for and actively shape the future.
03 – Related Project
Postcards From the Future
The Postcards From the Future series is a collection of future vision scenarios exploring possible technological and cultural futures. Combining rich visuals and speculative narratives, the series is designed to provoke thinking about potential preferred futures.
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“Companies that look ahead and plan for multiple future scenarios are 33% more profitable than those that don’t.”
Representative Clients:
Additional Futurecasting Approaches
While each program designbivouac engages in is unique, some additional futurecasting methods are presented in a general sequence typically applied during a future vision project.
Futurecasting Approach 01
Projecting
The Future Cone framework is a foresight tool that visualizes different potential futures over time. It typically includes possible, plausible, probable, and preferable futures, helping organizations explore various outcomes from wild scenarios to desired visions. The cone widens as it moves forward in time, illustrating increasing uncertainty and opportunity.
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Futurecasting Approach 02
Weighing and Analysing
The STEEP framework is a structured futurecasting tool that examines five key domains—Social, Technological, Economic, Environmental, and Political—to identify drivers of change and emerging trends. By analyzing these interconnected factors, organizations can better anticipate shifts in the landscape and develop strategies that are resilient, informed, and future-ready.
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Futurecasting Approach 03
Pathfinding
Backcasting is a future-oriented planning method that starts with defining a desirable future outcome and then works backward to identify the steps needed to achieve it. Unlike forecasting, which extends current trends forward, backcasting helps organizations break from present constraints and explore transformative paths. It’s beneficial for setting long-term innovation goals and shaping strategies to reach ambitious, future-focused objectives.
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Futurecasting Approach 04
Focusing and Realization
At designbivouac, identifying future opportunities is only part of the process—the real impact comes from making those futures tangible. Through compelling visualizations, narratives, and experiential design tools, designbivouac brings abstract possibilities to life in ways that inspire alignment, ambition, and action. This ability to translate foresight into vivid, engaging artifacts helps companies see what’s ahead and believe in and build toward it.
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Interaction Design.
Shape.
Interface.
Interaction Design
Interaction design is at the heart of designbivouac’s work. From crafting seamless app flows to building intuitive interfaces for complex systems, the ultimate goal is to bring clarity and a touch of delight to every digital and physical experience.
The Foundation for Successful Experiences
In today’s digital-first world, interaction design is no longer optional—it’s essential. It defines how users interact with a product or service, shaping their perceptions, influencing their behaviors, and ultimately determining whether they will return.
01 – Interaction Design Approach
Look, Listen, Launch, and Learn
Thoughtful interaction design transforms complexity into clarity, enabling seamless and intuitive experiences that foster trust and loyalty. Great interaction design is a competitive advantage. It can reduce support costs, drive user adoption, and differentiate brands in crowded markets.
At designbivouac, interaction design is about crafting purposeful, intuitive moments that connect users meaningfully to systems, services, and stories. It is more than interface design. It is the choreography of behavior, feedback, and flow across digital and physical touchpoints. By blending user insights, prototyping, and environmental contexts, interactions are crafted that feel natural, reduce friction, and build trust. The goal is to create experiences that work and resonate, turning utility into engagement and engagement into impact.
Key Activities
User flow and use case creation
Explore frameworks and models for interaction
Definition of hardware and software user touchpoints
Information architecture
User interface/experience prototyping
Guidance and collaboration with developers
Key Deliverables
User interface prototypes
Interface usability assessments
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02 – Related Project
Toyota Robotics BLAID
The BLAID device integrates cameras, sensors, and haptic and acoustic technologies to guide users through physical spaces. Designed to recognize environmental elements and teach users how to navigate around them, the system supports four core modes of use identified through research with visually impaired individuals: exploring, scanning, capturing, and finding.
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03 – Related Project
Plastic Logic QUE ProReader
The QUE proReader was designed with business users in mind. It provides seamless access to calendar events, emails, associated documents, streams of subscription content, and other user-generated files. Specifically designed for reading documents—especially PDFs—it offers professionals a seamless, high-performance reading experience.
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“Design is not just what it looks like and feels like. Design is how it works.”
Representative Clients:
Purposeful Strategy Work.
Plan.
Transform.
Purposeful Strategies
Designbivouac crafts purposeful strategies in close partnership with top-tier clients and collaborators. By balancing user desirability, technical feasibility, business viability, and organizational capabilities, we ensure every design effort is both impactful and aligned with a company’s culture and strengths.
The Foundation for Innovation
Purposeful strategies are essential for companies because they provide a clear direction and framework for informed decision-making, effective resource allocation, and sustainable long-term growth. An intentional strategy aligns the organization’s goals with its core values, creating a unified vision guiding every business level.
01 – Purposeful Strategy Approach
Plan, Prove, Produce
Beyond profit, a strong strategic purpose can boost employee motivation, attract loyal customers, and build a resilient brand that stands out in a crowded marketplace. In short, purposeful strategies are the foundation for sustainable success.
Designbivouac creates purposeful strategies by combining strategic rigor with creative foresight to help organizations navigate complexity and make meaningful choices. Grounded in frameworks like Play to Win and supported by tools like backcasting and systems mapping, each strategy is designed to clarify ambition, reveal opportunity spaces, and chart actionable paths forward.
Stakeholder collaboration, design thinking, and prototyping are core to the process, ensuring strategies are visionary but also relevant and executable. Organizations are equipped to act decisively and adapt confidently through deep inquiry and alignment around shared purpose. The result is a strategy that functions as both compass and catalyst—shaping long-term direction while empowering near-term action.
Key Activities
Stakeholder alignment
Systems mapping
Strategic framing
Key Deliverables
Opportunity map
Decision framework
Strategic roadmap.
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02 – Related Project
This project was crucial in vetting concepts and shaping the Mercedes-Benz adVANce initiative by applying design thinking, research, and tangible, experiential prototyping. The collaboration was instrumental in supporting the Van group’s efforts to establish a cutting-edge research lab in the heart of Silicon Valley, fostering innovation and advancing their vision for the future of mobility.
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02 – Related Project
Caterpillar has a long-standing legacy of building powerful, reliable machines that serve industries worldwide. This project aimed to build upon that legacy, not just by enhancing the machines themselves, but by transforming the organizational mindset to focus on delivering exceptional customer experiences throughout every interaction with the brand.
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“Constructing strategic possibilities, especially ones that are genuinely new, is the ultimate creative act in business.”
Representative Clients:
Brand Expression.
Communicate.
Connect.
Shaping Brands
Brand expression thrives when rooted in real user insight, not just market segmentation. By engaging with users in context, designbivouac helps align experiences with the needs of brand enthusiasts, creating authentic and resonant connections.
An Expression of Values
Compelling brand expression ensures that a company’s identity, values, and personality are conveyed across every touchpoint. It’s how a brand communicates what it offers and stands for through visuals, tone of voice, messaging, and experiences.
01 – Brand Expression Approach
Explore, Examine, Express
Effective brand expression ensures consistency, which builds trust and recognition over time. When done well, brand expression sets a company apart from competitors and reinforces its position in the market, helping to turn casual customers into loyal advocates.
Designbivouac approaches brand expression as a strategic and emotional translation of an organization’s purpose into a cohesive visual and verbal identity. Grounded in research and insight, each brand system is built to communicate core values with clarity and resonance, ensuring that every element, from logo to language, contributes to a unified narrative. Rather than chasing trends, identities are crafted to be distinctive, adaptable, and aligned with long-term goals.
The work extends beyond design assets into activation, creating flexible systems, guidelines, and prototypes that enable consistent expression across platforms and contexts. By blending storytelling, systems thinking, and design precision, brand experiences are created that are visually striking and built to evolve, inspire trust, and foster lasting connection.
Key Activities
Brand discovery
Creative concepting
Identity system development
Key Deliverables
Visual identity toolkit
Voice and tone guide
Brand expression guideline
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02 – Related Project
A compelling CES exhibit showcased the benefits of integrating health-sensing technologies into Hyundai vehicles through a physical demonstrator, day-in-the-life scenarios, and an immersive virtual reality experience. This innovative presentation highlighted how these technologies can enhance the safety and well-being of drivers and passengers.
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03 – Related Project
Various Ferrari owners were interviewed and shared their experiences with the Ferrari brand. These interviews informed several ownership modes, which in turn influenced the design of the vehicle access experience, from initial order to the first drive. The entire purchasing experience was explored. Central to the new ownership and access experience was the Amuleto, a symbolic object delivered at the time of order, featuring the storied Ferrari emblem and engraved information about the purchased vehicle.
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“The most successful brands are those that tell the best stories.”
Representative Clients:
