Making Device Memory Memorable
Samsung’s memory website showcased head-to-head comparisons with competitors’ memory chips to highlight performance advantages. These benefits were brought to life through clear technical comparisons. At the same time, a companion social media campaign personified the frustrations of using inferior memory through a cast of relatable, character-driven narratives. Together, the digital experience and campaign effectively communicated Samsung's value proposition in both informative and emotionally resonant ways.
Samsung’s memory website showcased product comparisons while creatively highlighting the drawbacks of inferior memory through a cast of Conspirator characters that personified common performance pain points.
