Samsung Memory


The Samsung Memory website highlights the benefits of choosing the company’s memory chip offerings over others. Core user pain points and product benefits including longer battery life for products, more reliability and higher levels of performance are brought to life through a series of videos featuring characters that embody the pain point felt by tech users.


Embodying Pain Points and Powerful Comparisons

Comparisons of devices in use with competitors memory products were illustrated on Samsungs Memory website. A YouTube video campaign series featuring “conspirator” characters who embody the pain points of users was also developed.

Samsung Memory Website


Educating Users

Although the site leads with human-centered expression of pain points associated with choosing inferior memory chips, the site also helped consumers understand the functional benefits and differences between Samsung memory and what sets it apart from competitor’s offerings.

Embodying User Pain Points

A YouTube video campaign featuring “The Conspirators” which represented various pain points associated with inferior memory chip use was produced. Battery Brutus, Foiona Freeze and Loading Ball Larry were all created to illuminate the value of choosing Samsung memory over other memory chips.