Blue Origin Capsule Experience
Supporting the Journey Into Space.

Related Services
Future Vision, Brand Expression

Role
Interaction Design Director, Client Relationship Lead

A Reimagined Capsule Experience that Elevates Every Stage of the Journey

This Blue Origin capsule concept celebrates the full arc of human spaceflight, from the anticipation of launch to the wonder of zero gravity and the return to Earth. Emotional resonance, well-being, and intuitive interaction are all prioritized. Designed to support astronauts in weightlessness, the interior features ergonomic handles, footrests, and lighting cues that guide and reassure capsule occupants throughout the journey.

Windows become the focal point during ascent, with altitude markers offering visual context. A rising band of light culminates in a glowing ring at the Kármán Line, signaling entry into space. Dim ambient lighting emphasizes natural light and panoramic views. Anchoring handles beside each window and textured footrests ensure stability and freedom of movement. Integrated cameras, triggered by a button on the window handle, let astronauts effortlessly capture the moment.

When reentry begins, the window glows orange, signaling the deployment of the parachute. Astronauts receive confirmation through headset instructions and LED indicators on the ceiling, with each light representing a deployed chute. Thoughtful touches, including a footrest inspired by Neil Armstrong’s moon print, honor the legacy of exploration and ground astronauts in a profound, physical connection to their experience.