Movements in Mobility.
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Tracking Notable Moments in Mobility.
We live in an era of unprecedented innovation and transformation in the mobility sector. Movement highlights key developments in the field, drawing on designbivouac’s three decades of expertise in mobility.
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Cadillac Optiq: Smaller-Size, Big Luxury
As Cadillac pushes deeper into the electric era, the 2025 Optiq signals a key moment: the brand’s first compact luxury EV SUV. Positioned below the larger Lyriq, the Optiq is designed for urbanites and small families seeking premium technology, sustainable materials, and electric performance without compromising practicality. Here is a round-up of expert opinions from top auto reviewers presenting a comprehensive picture of what this vehicle has to offer.
As Cadillac pushes deeper into the electric era, the 2025 Optiq signals a key moment: the brand’s first compact luxury EV SUV. Positioned below the larger Lyriq, the Optiq is designed for urbanites and small families seeking premium technology, sustainable materials, and electric performance without compromising practicality. Here is a round-up of expert opinions from top auto reviewers presenting a comprehensive picture of what this vehicle offers.
The Optiq continues to leverage the new design language for Cadillac but in a smaller, more urban-friendly form factor.
Performance & Efficiency
The Cadillac Optiq has dual-motor all-wheel drive, pumping out 300 horsepower and 354 lb-ft of torque. According to MotorTrend and Car and Driver, this translates into a quick and smooth driving experience, with 0–60 mph estimates around 4.5 seconds—impressive for its class.
Range is also a key highlight. Cadillac estimates 302 miles of driving on a full charge, and early testers have confirmed that this is realistic in mixed driving conditions. Thanks to DC fast charger compatibility, rapid charging capability allows you to go from 20% to 80% in approximately 30 minutes.
In efficiency testing, Tom’s Guide found the Optiq delivering 3.2 miles per kWh, putting it slightly ahead of rivals like the Volvo EX40 Recharge and even outperforming the brand’s own Lyriq in real-world conditions. So for the eco-conscious driver, it’s not just stylish—it’s practical.
Interior, Comfort & Tech
One of Optiq’s boldest features is its 33-inch curved LED display, which boasts 9K resolution and spans the dashboard's width. It houses the digital instrument cluster and infotainment controls within a seamless interface. Reviewers like Kelley Blue Book and AutoGuide praised its crisp visuals and sleek design. However, some noted that the lack of Apple CarPlay and Android Auto could be a sore spot for mobile users, even with Google's built-in software offering similar capabilities.
Despite its positioning at a more attainable price point in the Cadillac electric vehicle lineup, the Optiq’s interior presents refined ergonomics, materials, and ambiance.
The sport package is available with striking blue aluminum finishing treatments and ambient lighting.
Optiq balances its smaller form factor and interior space for passengers and cargo.
On the comfort front, Cadillac took a sustainable and stylish approach. The cabin is filled with recycled materials, such as PaperWood veneer, made from tulip wood and recycled newspaper, and natural fabric upholstery that feels both luxurious and environmentally friendly.
MotorTrend highlighted the modern influences of mid-century interior design. Expect unique geometric stitching patterns inspired by Piet Mondrian, customizable ambient lighting, and thoughtfully designed cabin storage.
Seating is supportive and spacious for a compact SUV. Both rows have ample headroom and legroom, and a flat rear floor comforts middle-seat passengers.
Safety & Driver Assistance
Across all trims, Cadillac has included a robust suite of safety features:
Automated emergency braking with pedestrian detection
Lane-keeping assist with departure warnings
Adaptive cruise control
Blind-spot monitoring
Rear cross-traffic alert
What stands out is the inclusion of the Super Cruise, Cadillac’s hands-free highway driving system. Reviewers from Edmunds and Car and Driver noted that it works seamlessly on pre-mapped highways, making long drives less fatiguing and adding a touch of autonomous driving to the experience.
Driving Experience
While not a sporty SUV in the vein of something like the BMW iX3, the Optiq emphasizes comfort and refinement. Testers noted that it drives with a quiet composure, soaking up road imperfections and remaining planted in corners.
Top Gear states that the steering is light but responsive, and the regenerative braking system is well-tuned. While it doesn’t offer the “thrill factor” of a true performance SUV, it delivers a smooth, balanced, and relaxed ride, making it perfect for daily commuting and weekend getaways.
Trims, Pricing & Value
The 2025 Optiq is available in two primary trims:
Luxury – Starting at $52,895
Sport – Starting at $53,495
Both come generously equipped with:
All-wheel-drive
Super Cruise
The 33-inch 9K display
Heated front seats
Panoramic glass roof
19-inch wheels (with optional 20s on the Sport)
Final Verdict
So what’s the verdict on the Cadillac Optiq? Value-wise, the Optiq undercuts some of its luxury EV rivals, such as the Audi Q4 e-tron and the BMW iX1, while offering more standard tech and unique styling elements.
According to most reviewers:
Stylish, modern design
High-tech, sustainable interior
Strong performance for daily use
Great range and fast charging
Impressive safety and driver-assistance tech
But also:
No Apple CarPlay/Android Auto might be a turnoff
Not aimed at enthusiasts seeking sporty handling (at least until the V model comes out)
Suppose you’re in the market for a luxury EV under $55K that doesn’t sacrifice aesthetics, sustainability, or innovative features. In that case, the Optiq is shaping up to be one of the best-rounded options. Cadillac’s future is electric—and if the Optiq is any sign, it will be a sleek and comfortable ride.
Images: General Motors
ClearMotion Smooths Path for Nio ET9
The debut of ClearMotion’s advanced active suspension system in the Nio ET9 marks a significant leap forward in vehicle dynamics and passenger comfort. ClearMotion, a leader in suspension innovation, has developed a system that actively adjusts to road conditions in real time.
The debut of ClearMotion’s advanced active suspension system in the Nio ET9 marks a significant leap forward in vehicle dynamics and passenger comfort. ClearMotion, a leader in suspension innovation, has developed a system that actively adjusts to road conditions in real time. Unlike traditional passive or semi-active suspensions, which primarily rely on springs and dampers to absorb shocks, the ClearMotion system employs an array of actuators and sensors to deliver a smooth and dynamic ride. Proactively countering road irregularities ensures unparalleled stability, handling, and comfort, making it ideal for high-performance electric vehicles like the Nio ET9.
The ClearMotion1 active suspension system is a cornerstone of NIO’s flagship ET9, delivering exceptional ride comfort and unmatched smoothness.
The Nio ET9, a luxury electric sedan designed for long-distance travel and autonomous capabilities, perfectly complements ClearMotion’s suspension technology. The system uses predictive algorithms to analyze data from cameras and road sensors, adjusting each wheel’s suspension response in milliseconds. This level of precision enhances passenger comfort and improves the car’s agility during cornering and braking. Additionally, the system minimizes body roll and pitch, ensuring a more composed and enjoyable driving experience regardless of the terrain.
Beyond comfort and performance, the ClearMotion system in the ET9 aligns with Nio’s commitment to cutting-edge sustainability. The technology reduces unnecessary motion by improving energy efficiency through optimized suspension behavior, helping conserve battery power during drives. This fusion of innovation and eco-conscious design underscores Nio’s strategy to redefine premium electric vehicles. Integrating ClearMotion’s active suspension in the ET9 sets a new benchmark in automotive engineering, paving the way for a future where ride quality and energy efficiency coexist seamlessly.
A Chart Busting Tune: Cadillac Applies the V Treatment to the Lyric for 2026
Cadillac’s notable first entry in the luxury electric vehicle market will be singing a new tune in the Spring of 2025. Launching as a 2026 model, Cadillac is making waves in the electric vehicle (EV) market with its latest offering: the Lyric V Series. This stunning crossover embodies the brand's commitment to luxury and performance and marks a significant step forward in Cadillac’s electrification strategy.
Cadillac’s notable first entry in the luxury electric vehicle market will be singing a new tune in the Spring of 2025. Launching as a 2026 model, Cadillac is making waves in the electric vehicle (EV) market with its latest offering: the Lyric V Series. This stunning crossover embodies the brand's commitment to luxury and performance and marks a significant step forward in Cadillac’s electrification strategy.
Design and Luxury
The Lyric V Series features a sleek, aerodynamic silhouette that exudes modern elegance. Its bold front grille, sharp lines, and LED lighting make a striking first impression. Inside, the cabin is a masterpiece of craftsmanship, combining premium materials with cutting-edge technology. A spacious layout, customizable ambient lighting, and a state-of-the-art infotainment system ensure a luxurious driving experience.
Performance Powerhouse
Under the hood, the Lyric V Series is powered by a high-performance electric drivetrain that delivers impressive acceleration and a thrilling driving experience. With an estimated range that competes with other luxury EVs, the Lyric V Series is designed for both everyday practicality and exhilarating performance. Enhanced suspension and steering dynamics provide a responsive ride, making it as fun to drive as it is comfortable.
Innovative Technology
The Lyric V Series has advanced technology, including Cadillac’s latest driver-assistance features and a large curved OLED display that seamlessly integrates infotainment and vehicle information. Over-the-air updates ensure that the vehicle stays current with the latest software enhancements.
Sustainability Meets Luxury
Cadillac's commitment to sustainability is evident in the Lyric V Series, which utilizes eco-friendly materials throughout its construction. This vehicle embodies luxury and performance, aligning with a growing demand for environmentally conscious options in the automotive market.
Why the Lyric V Series: Music to the Ears of Luxury Performance Vehicle Enthusiasts
The Cadillac Lyric V Series is more than just a vehicle; it’s a statement about the future of luxury driving. Its blend of elegance, power, and innovative technology sets a new standard for electric vehicles in the luxury segment. As Cadillac continues to evolve, the Lyric V Series is a testament to the brand’s vision of a sustainable and stylish automotive future.
Subtle but meaningful modifications appear throughout the Cadillac Lyric V Series exterior.
Lyric’s dynamic wheels join a notable collection penned by Cadillac designers.
Sophisticated technology is prevalent throughout the thoughtfully designed cockpit.
The V button provides access to new levels of performance and customization.
Images: General Motors
Electrifying Exclusivity
Cadillac, Rolls-Royce, and GMC offer ultra-luxury EVs. Thoughts on a preferred mobility future and designing across the pond.
MOVEMENT: TRACKING NOTABLE MOVEMENTS IN MOBILITY
Cadillac, Rolls-Royce, and GMC offer ultra-luxury EVs. Thoughts on a preferred mobility future and designing across the pond.
Originally published: December 22, 2022
Cadillac Set to Produce The “Cadillac” of EVs
Cadillac will begin production of the Celestiq in limited quantities starting in 2023. The bespoke luxury electric vehicle will feature a personalization service similar to those offered by Ferrari and Rolls-Royce. Vehicles will be hand-assembled in GM’s pre-production design facility. The Celestiq purchase price is anticipated to run over $300,000.
Setting the Standard of The World Once More
Decades ago, “The Cadillac of X” was used globally to refer to products at the top of their class. The Celestiq is Cadillac’s latest effort to recapture its once-vaunted “Standard of the World” status. Some of Cadillac’s new design DNA, which debuted on the Cadillac Lyriq, has been applied to the Celestiq. However, due to the long and low dimensions of the Celestiq, the elements have been modified and stretched dramatically, appearing as distinct yet familiar forms. The front of both vehicles uses vertically stacked, gem-like light modules and back-lit font facias that support animated lighting sequences with linear patterns. In the rear, prominent vertical brake lighting, a hallmark of the Cadillac Escalade, is featured.
Building On Innovative Concepts
The Celestiq display seamlessly serves both driver and passenger.
Technology is highlighted within the Celestiq interior. It features large displays that accommodate both the driver and passenger. For those that prefer physical interactions, a centrally located angled display accompanies a rotary input knob. Otherwise, physical controls are kept to a minimum. Celestiq’s display layout is similar to the one shown in the Byton M-Byte SUV concept, although it does not feature a steering wheel display. The passenger display can only be viewed while seated directly in front of it, minimizing driver distraction. Above, a multilayer glass roof allows different amounts of light to enter the cabin. Rear displays and touch panels, along with the world’s first ClimateSense™ individualized four-zone microclimate system, ensure that luxury abounds regardless of one's seating position. Rich, linear hand stitching adorns the multifunction seating.
Referencing the Past to Define the Future
Cadillac has done an excellent job with the Celestiq. The design references bold designs from the past while being squarely focused on the future. Cadillac references futurism in its promotions. A design approach informed by futurism is reflected in the Celestiq and other recent vehicles, including the ELR, a hybrid plug-in that evokes aspects of the futurist Syd Mead’s vehicle designs. Navigating the future of a brand over decades involves celebrating elements that have social relevance and significance. For Cadillac, the vertical tail lamps we know today pay homage to the tail fins of yesteryear. Overall, the Celestiq represents a bold new North Star for the brand, one that is shining brightly again.
Long and progressive design. Future vehicle envisioned by Syd Mead.
Rolls-Royce Rolls Out The New Spectre EV
Rolls-Royce introduced the all-new Spectre EV in October 2022 to keep the brand relevant. The first deliveries are expected to arrive in the fourth quarter of 2023. The Spectre is the brand’s first production electric vehicle. Styled similarly to the Wraith coupe, the Spectre incorporates several established brand elements and styling cues into its new electrified offering.
A Conservative Entry
Luxury automotive manufacturers are sensing a void at the top of the hyper-luxury electric vehicle market. This is evidenced by the Cadillac Celestiq’s celestial $300,000 price point and the Rolls-Royce Spectre’s frightening starting price of $400,000, respectively. One can imagine Bentley, now offering plug-in hybrid versions of its high-end luxury vehicles, will soon introduce its battery-electric hyperluxury vehicle. The range for the Spectre is estimated to be around 260 miles, which frankly does not even compare to current luxury EVs, such as the Tesla Model S or the Lucid Air. Rolls-Royce is likely to leverage advanced driver assistance features from its parent company, BMW, which also lags behind current market leaders.
Admirable Physical and Digital Detailing
Rich and novel material cues in Spectre display.
The approach towards integrating technology within the cabin is similar to that found in the Cadillac Celestiq, with prominent driver and passenger displays. However, the Spectre is slightly more restrained, lacking a full-width display and a lower center touchscreen. Instead, Rolls-Royce designers retained some traditional physical controls. Driver and passenger displays are not as seamlessly presented as in the Celestiq. An iconic analog clock module separates the two display zones. However, interface graphic elements artfully integrate skeuomorphic design cues with subtle references to physical dials of the past. This is enhanced through the skillful use of shadows while avoiding cliché visuals like chrome rings in the instrument cluster. Further shading, layering, and particle effects enrich the cockpit's digital aesthetics.
Forms of Heritage in Motion
Rolls-Royce has characteristically paid meticulous attention to the Spectre’s details. For example, 830 hours of wind tunnel testing went into modernizing the famous Spirit of Ecstasy figure that adorns the hoods of Rolls-Royce vehicles. From a historical perspective, it is interesting to note the similarities between the Rolls-Royce robe-draped Spirit of Ecstacy figure and Cadillac’s Flying Goddess hood figure. It remains to be seen which of these ultra-luxury vehicles will lay claim to defining the “standard of the world” in the coming electric mobility era. Here’s hoping that some of the craft and beauty found in these vehicles will influence other, more attainable offerings in the future.
Rolls-Royce Spirit of Ecstasy
Cadillac Flying Godess
MORE ELECTRIFYING EXCLUSIVITY
Electrifying the Truck Segment
The electric truck segment remains energized by new entries. The GMC Sierra EV Denali represents a serious step forward in truck design. Arguably one of the best-looking electric vehicles (EVs) yet, the GMC Sierra EV Denali offers unprecedented electrified truck luxury. Given a likely starting price of over $100,000 for the First Edition model, this vehicle is another example of electrified exclusivity. While the cost of the First Edition model is likely to be prohibitively high, other models will follow at more accessible prices.
The First Edition is set to begin production in early 2024. With the ability to power accessories, a home, or to lend a charge to other EVs, this GMC EV truck entry appears quite capable. With over 400 miles of predicted range, an innovative mid-gate that folds to accommodate longer loads, and the ability to charge up to 100 miles in 10 minutes on a fast charger, GMC is moving the truck segment forward with this bold new premium electric truck entry.
Learn More About the GMC Sierra EV Denali
Curious to learn more about other electric trucks? Here are links to the mosts notable ones that are on the market or that have been announced.
Ford F-150 Lightning: Know for its ability to power the home and mass market F150 series appeal. Well designed and easily accessible frunk.
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Chevy Silverado EV: Accessible styling and greater range than F-150 Lightning. Pass through tailgate accommodates longer items.
Rivian RT1: Solid progressive design, quality battery power train, and user-centered features like the pass-through tunnel behind the rear seats.
Learn More
Lordstown Endurance: Known for targeting the fleet truck segment and unique in-wheel hub motors.
Hummer EV: Brash “moonshot” styling, 16 inches of ground clearance, crab mode, four-wheel steering, heavyweight, and “Watts To Freedom” launch mode.
Learn More
Tesla Cybertruck: Unconventional stamping construction, stainless steel panels, and edgy design. Shipping date TBD.
MORE MOVEMENT
Helping to Shape a Preferred Mobility Future
While it is challenging to predict the future, observing persistent human needs and technological progression can help align creative action with people’s future hopes and needs. Science fiction films, future vision work, and concept vehicles are ways authors, film directors, and vehicle designers have sought to solicit feedback on future concepts and influence the future.
While at IDEO, I collaborated with many of the world’s leading automotive companies, including those with advanced research facilities in Silicon Valley. Over several years, common themes and needs emerged repeatedly across our work.
These needs, societal pressures, sustainability concerns, new business models, and emerging technologies inspired a small team at IDEO to craft the Future of Automobility series, spurring conversations and thinking about how we might move people, things, and spaces by the year 2030.
In addition to the factors mentioned above, the state of disruptive shared mobility services and autonomous vehicle work at that time was considered. A follow-up chapter was created in 2017 that focused more intensely on shared mobility and how we might design vehicles to encourage shared mobility and moving better together.
As the mobility industry advances, certain aspects of the work are already beginning to take shape. Cruise and Waymo have launched driverless ride services in several markets. There are also similarities between the vehicle featured in the 2017 “Moving Together” chapter and Google’s Waymo/Geely vehicle. Both designs address persistent needs, including ease of ingress and egress, personalized zones, and connectivity. Both vehicles have clear lines of sight and a means for communicating vehicle intent.
Here’s to continued progress in moving from future vision work toward a safer and more accessible future of mobility!
Future of Moving Together Vehicle - IDEO Future of Automobility Series 2017
Waymo Geely Vehicle - Google/Geely 2022
MEMORY BANK
Dateline 1996: Designing Across the Pond
It was January 6th, 1996. I arrived at a characteristically gray and drizzly Heathrow airport to start a three-month creative sabbatical at IDEO London. Years earlier, while in graduate school, I had spotted some compelling product design work done by the firm and could not shake the idea of someday working there.
I distinctly recall my first weekend in London. After exploring the city extensively on foot, I caught a bit of BBC programming on the TV. During my first jet-lagged Saturday afternoon there, I watched a darts competition program and a fascinating shepherd dog handling competition. How quaint, I thought. But as I took in a few commercials, my tired eyes were opened to just how much more advanced design was in Britain.
I first noticed things were slightly different just as I exited the plane. Well-designed signage and excellent directional mapping within the tube made wayfinding easy. Posters and placards covering walls around Camden Town were heavily influenced by Neville Brody and other remarkable designers, thus bringing design literacy right out to street level. But it was the supposed mainstream adverts on television that stood out. I was surprised by the diverse design approaches that Ford, a quintessentially American yet globally recognized company, employed across two regions.
Comparing two contemporary commercials promoting the mid-1990s Ford Probe illustrates the two worlds of design I was straddling. I was stunned by the quality of the UK Ford Probe commercial. It included everything I was passionate about as a young designer. A perfectly coordinated soundtrack, sophisticated motion graphics with rich, layered scientific diagrams, crisp and clear aspirational messaging, and even a reference to Area 51. It all led to deep intrigue in just 30 seconds. Given the uninspiring state of most American car commercials, which focused on promoting discount prices, it was as if I had indeed been flown off to the moon.
Take a look at the two commercials below and see for yourself. Like Neil Armstrong’s first footprints on the moon, that 1996 Ford Probe advert made a lasting impression on me. I knew I would have to up my design game if this were how everyday items like the European Ford Probe were marketed. And lest the Ford Probe commercial had been just a one-off, I soon encountered the Ford Mondeo “Senses” commercial, proving that a higher level of sophisticated design was the norm in Europe.
I will always be grateful for that time in the UK, where I learned and practiced design in the dynamic environment of the mid-1990s, when even car commercials could transport us to another world.
What advertisements have inspired you over the years?
Image Credits: GM, Rolls-Royce, Waymo, Ford