Mercedes-Benz S-Class UI Sprint.
Redefining Luxury.

Exploring a wide range of visual interface design approaches to shape the expansive display layout of the 6th generation Mercedes-Benz S-Class.

Related Services
Interaction Design, Visual Interface Design

Role
Interaction Design, Visual Interface Design

Mercedes+S+Class

A Visual Sprint

This short visualization sprint augmented Mercedes-Benz’s design team, enabling them to explore a broader range of visual interface aesthetics than what the in-house team had initially considered. Project goals included creating seamless and intuitive user interfaces that enhance the driving experience while reflecting the brand’s luxury and innovation. Various themes were explored, including expressions of luxury, purpose, restraint, personalization, and a sense of vitality, each designed to enhance the emotional connection between the driver and the vehicle.

 
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Various user interface visual designs were explored, brining new potential visual directions to light for the Mercedes-Benz team to explore further.

Client Perspective

 
“The explorations your team provided will help us think much more broadly about interface aesthetics for the upcoming S-Class as well as future Mercedes-Benz and Smart vehicles.”
— Vera Schmidt - VP Advanced Digital Design Mercedes-Benz
 

Folds: See What You Want to See

Telemetry and diagnostics are displayed on the left, while configurable context and comfort settings are positioned on the right. The interface enables seamless multitasking with customizable horizontal modules, allowing users to expand any module without losing sight of the others. This structured approach ensures that key diagnostics are always in view, providing essential information at a glance. The smart cluster goes beyond the obvious, offering insights and data that the user may not immediately notice, enhancing overall situational awareness.

 

Layered Aesthetic

On the left, glanceable information provides at-a-glance insights, while tiered interactions are organized on the right for deeper engagement. Key data is persistent, ensuring important details are always visible, while relevant actions remain readily accessible. Dials combine both spatial and numeric representations for intuitive understanding. The direct visual representation of the vehicle image allows users to see at a glance which lights are on or off, enhancing situational awareness and control.

 

Depth of Field

Leveraging the "New Familiar" visual language of apps, this version of the interface feels as intuitive and simple as using a tablet. Smart focus ensures that the most important elements stand out, while expansive free space creates a distraction-free environment, allowing users to stay focused on what matters most.

Mercedes-Benz S-Class Visual Interface Exploration Gallery