Shaping ClearMotion’s Demonstration Experience
This project centered on designing an immersive product demonstration experience, allowing OEM partners to directly engage with the technology and understand its transformative potential through firsthand experiences, ultimately showcasing the value and innovation behind the offering. The ClearMotion-powered suspension system offers multiple ride quality modes, each requiring its distinct visual representation. To support this, the team designed intuitive and expressive visuals for each mode. A variety of vehicle gestures, enabled by the technology, from dynamic start-up animations to a graceful “curtsey” gesture used to acknowledge pedestrians, were also prototyped. Because ClearMotion can record and replay suspension data captured during real-world driving, it was possible to simulate and compare different road conditions with and without the system engaged. Additionally, the team envisioned and designed potential mobile touchpoints to enhance user interaction with the system.