Future Vision

Craft Inspiration: Simon Stålenhag...Extraordinary Visual Storytelling

With a long-standing interest in future visualizations at the bivouac, the style and substance of Simon Stålenhag’s illustrations has left quite the impression. Stålenhag’s masterful illustrative technique is remarkable in and of itself, but his unique ability to seamlessly blend the world we know today with new and unfamiliar future technologies makes his work truly distinct.

Stalenhag’s command of visualizations is so powerful that he has created mini-stories that are self-narrative. His Illustrations portrait powerful story arcs on their own without the need of the written word.

Stålenhag is particularly skilled at capturing an expansive sense of scale. He does this through placing large, fascinating, futuristic objects into what would otherwise be commonplace landscapes. This juxtaposition, often accompanied with a remarkable command of lighting and a clarity of focus applied to certain areas of the composition, further enhances a dramatic sense of expansiveness.

Another device Stålenhag uses in some story lines is placing human beings in what appears to be vulnerable contexts when juxtaposed with new forms of technology. Children or parents with children can often be seen navigating a landscape strewn with disused “old future” technologies or avoiding those that seem to be searching for them.


The placement of today’s emergent technology in such matter-of-fact settings and often applying an aged patina to technologies we have yet to come to know is powerful. Work like this can help encourage us to ask important questions about the technology we are bringing into the world at an increasing pace and why we might want to think more carefully about doing so.

To view more of Stalenhag’s work visit: https://www.simonstalenhag.se/

OZY Article Explores the Power of Movings Spaces

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Nice seeing this OZY article entitled “Your Grocery Store and Office May Soon Come to You” featuring IDEO’s Future of Automobility work amongst other future mobile space concepts. Written by Tafline Laylin, the piece explores how future autonomous moving spaces may help cities evolve in a positive ways by providing more equitable access to everything from medical facilities to grocery stores to more easy to access office spaces.

Mobility Moment: Designing Interiors for New Purposes

While companies continue to do interesting and beautiful vehicle interior concept work, a wide range of new configurations for accommodating vehicle occupants remains to be explored. As we move towards an new era of Automobility driven by autonomous technology, how might we work or socialize in this new era when we no longer have to be as attentive to the demands of driving that we face today. Take a closer look at a few explorations via IDEO’s Future of Automobility point of view series.

Capturing New Productivity - How might we design future vehicle interiors that empower occupants to work or connect with others while en route? What might happen to the affordances for manual driving and how might that transition take place?

Work or Play - New seating configurations enhanced by new forms of ambience that allow for more natural social interactions will evolve as Level 5 autonomous systems become available.

Mobility Moment: Offering Choices for Shared Travel

Providing shared vehicle occupants with a choice of being social or relaxing on their own will be key challenge in vehicle design for the next generation of vehicles.

Today's ride sharing services use vehicles that never designed with this form of mobility in mind. Designing for choice will be a key challenge for those creating vehicles optimized for ride and car sharing services in the years to come. Passengers may choose to work, converse, be entertained or just relax and restore themselves with some private time. All of this is what IDEO has explored in chapter four of its Future of Automobility point of view. Noise canceling or conversation enhancing technologies contained in seat "halos" could help passengers have easier conversations, enjoy media or opt out for tranquil time. Its an exciting time to consider all the needs one must design for when creating something for the new on-demand and shared mobility market.

Mobility Moment: CASE Brings New Hot and Cool Opportunities to the Road Ahead

Sharing economy...meet the gig economy. A driver using a shared vehicle cuts the cost of their shared vehicle session by running an errand (in this case picking up fresh vegetables for the week and storing them in a cool vehicle storage area) for the vehicle owner.

With Connected, Autonomous, Shared and Electric vehicles on the horizon, the gig economy and the sharing economy may well intertwine in interesting new ways.

Imagine accessing a shared vehicle for a few hours and paying for that time by running an errand for the vehicle owner. By picking up their groceries and placing them in a cooled storage area, everyone benefits. Mobility is gained and money saved by the vehicle borrower and time is saved for the vehicle owner. Vehicle utilization goes up as well.

As envisioned in IDEO's Future of Automobility provocation series, accessible heated and cooled storage spaces could enable a range of new on-demand services.

For more see the Moving Together section of IDEO's Future of Automobility provocation.