There is something very striking about viewing objects in an exploded or x-ray view. One has the sense that you are being invited into a secret world allowing for the way in which an object is made to be readily seen.
This "cutaway" mockup of a 2018 Jeep Wrangler Rubicon Unlimited four door model is a nice example of this. It gives viewer a sense of improvements made to the new model. This kind of transparency is interesting to see especially for objects as complicated to manufacture as automobiles.