Today's ride sharing services use vehicles that never designed with this form of mobility in mind. Designing for choice will be a key challenge for those creating vehicles optimized for ride and car sharing services in the years to come. Passengers may choose to work, converse, be entertained or just relax and restore themselves with some private time. All of this is what IDEO has explored in chapter four of its Future of Automobility point of view. Noise canceling or conversation enhancing technologies contained in seat "halos" could help passengers have easier conversations, enjoy media or opt out for tranquil time. Its an exciting time to consider all the needs one must design for when creating something for the new on-demand and shared mobility market.