Mobility Moment: CASE Brings New Hot and Cool Opportunities to the Road Ahead


With Connected, Autonomous, Shared and Electric vehicles on the horizon, the gig economy and the sharing economy may well intertwine in interesting new ways.

Imagine accessing a shared vehicle for a few hours and paying for that time by running an errand for the vehicle owner. By picking up their groceries and placing them in a cooled storage area, everyone benefits. Mobility is gained and money saved by the vehicle borrower and time is saved for the vehicle owner. Vehicle utilization goes up as well.

As envisioned in IDEO's Future of Automobility provocation series, accessible heated and cooled storage spaces could enable a range of new on-demand services.

Sharing economy...meet the gig economy. A driver using a shared vehicle cuts the cost of their shared vehicle session by running an errand (in this case picking up fresh vegetables for the week and storing them in a cool vehicle storage area) for the vehicle owner.