BMW F01 7 Series Connectivity and Interaction Exploration | Role: Interaction Design Direction
This project explored the next-generation connectivity and interaction strategy for the F01 7 Series. Done several years before the vehicle launch, the project explored features and functionality from both system and human-centered perspectives.
Interaction Design Frameworks and Feature Explorations
Various interaction design frameworks were created during this project to aid teams in classifying interactions. The telematics ecosystem was also explored to determine how to support emerging features best. Various driver assistance features, including blind spot warning indicators and momentary displays, were researched and visualized. This aided the team in prioritizing development efforts.
A Structure for Feature Adoption
Users require structures supporting their initial learning, personalization, and optimization. Meeting routine needs, providing for accessing occasionally used features, and helping users when their needs changed were all identified as opportunity areas.
An Interaction Framework
With the expanding list of possible functions in the F01 7 Series, the team developed a way to classify interactions across Macro, Micro, and Ambient contexts. This framework helped define the range of driver interactions and how they could best be grouped.
System View
Because the F01 7 Series was a first-generation connected vehicle, the project explored preferred network architectures and what types of services would ideally be available, and how they would be supported.
Feature Prototype