BMW F01 7 Series Connectivity and Interaction Exploration

This project focused on exploring the next generation connectivity and interaction strategy for the F01 7 Series. Done several years in advance of the vehicle launch, the project explored features and functionality from both system and human-centered perspectives.

Interaction Design Frameworks and Feature Explorations

This project created various interaction design frameworks to classifying interactions. The supporting telematics ecosystem was also created to determine how to best support emerging features. A variety of driver assistance affordances including blind spot warning indicators and momentary displays were explored and visualized. Technologies related to the concepts were researched and listed.

2008 BMW F01 7 Series | photo: BMW

A Structure for Feature Adoption

Users require structures that will support their initial learning, personalization and optimization around routine needs, a means of accessing occasionally used features, and help when their needs change.


System View

Being early days in terms of connected vehicles and telematics, the work highlighted preferred network architectures and what types of services would ideally be available and how they would be supported.

An Interaction Framework

With the expanding list of possible functions available in the F01 7 Series, the team developed a way to classify interactions across Marco, Micro and Ambient contexts to help define and understand the range of driver interactions and how they overlap, compete and times and how the could be grouped.


Feature Prototype

Various features were prototyped and could be experiences via the microsite. In addition to experiencing features like the momentary display of mapping information as shown here, the merits of the concept and related features were also presented.