BMW F01 7 Series Connectivity and Interaction Exploration


This project focused on exploring the next generation connectivity and interaction strategy for the F01 7 Series. Done several years in advance of the vehicle launch, the project explored features and functionality from both system and human-centered perspectives.


ROLE: INTERACTION DESIGN DIRECTION


Interaction Design Frameworks and Feature Explorations

Various interaction design frameworks were created during this project to aid teams in classifying interactions. The telematics ecosystem was also explored to determine how to best support emerging features. A variety of driver assistance features including blind spot warning indicators and momentary displays were researched and visualized. This aided the team in prioritizing development efforts.

Exploring connectivity for the 2008 BMW F01 7 series | photo: BMW


A Structure for Feature Adoption

Users require structures that will support their initial learning, personalization and optimization. Supporting routine needs, providing a means of accessing occasionally used features, and helping users when their needs changed were all identified as opportunity areas.


System View

Because the F01 7 Series was a first generation connected vehicle, the project explored preferred network architectures and what types of services would ideally be available and how they would be supported.

An Interaction Framework

With the expanding list of possible functions available in the F01 7 Series, the team developed a way to classify interactions across Macro, Micro and Ambient contexts. This framework helped define the range of driver interactions and how they could best be grouped.


Feature Prototype

Various features, such as providing a momentary map as seen above, were prototyped and could be experienced via a microsite.